Data Protection
This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within my online offer and the associated websites, functions and content as well as external online presences, such as social media profiles. With regard to the terms used, such as "processing" or "person responsible", I refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
​
TYPES OF PROCESSED DATA:
– Inventory data (e.g. name, address)
– Contact details (e.g. e-mail, telephone number)
– Content data (e.g. text input, photographs, videos)
– Usage data (e.g. websites visited, interest in content, access times).
– Meta/communication data (e.g. device information, IP addresses).
CATEGORIES OF PERSONS CONCERNED
Visitors and users of the online offer (hereinafter also referred to as "users").
PURPOSE OF PROCESSING
– Provision of the online offer, its functions and content
– Answering contact requests and communicating with users
- Safety measures
– Reach measurement/marketing
TERMS USED
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, are an expression of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" is any process or series of processes carried out with or without the aid of automated processes in connection with personal data. The term is broad and encompasses practically every handling of data.
The "responsible person" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
Governing Law
In accordance with Art. 13 GDPR, I will inform you of the legal basis for my data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 (1) lit. a and Art Answering inquiries is Article 6(1)(b) GDPR, the legal basis for processing to fulfill our legal obligations is Article 6(1)(c) GDPR, and the legal basis for processing to protect my legitimate interests is Article 6(1)(c) GDPR 6 Paragraph 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 lit. d GDPR serves as the legal basis.
COOPERATION WITH PROCESSOR AND THIRD PARTIES
If, as part of my processing, I disclose data to other people and companies (contract processors or third parties), transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the data is transmitted to third parties, as to payment service providers, pursuant to Art. 6 (1) (b) GDPR is necessary for the fulfillment of the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If I commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 DSGVO.
TRANSFERS TO THIRD COUNTRIES
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this happens as part of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it is to fulfill my (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, I only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. I.e. the processing takes place e.g. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA by the "Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
RIGHTS OF DATA SUBJECTS
You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
You have accordingly. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to demand a restriction of the processing of the data.
You have the right to request that you receive the data that you have provided to me in accordance with Art. 20 GDPR and to request their transmission to other responsible parties.
You also have the right, in accordance with Article 77 GDPR, to lodge a complaint with the competent supervisory authority.
RIGHT OF WITHDRAWAL
You have the right to revoke your consent in accordance with Article 7 (3) GDPR with effect for the future
RIGHT TO OBJECT
You can object to the future processing of data relating to you at any time in accordance with Art. 21 GDPR. The objection can be made in particular against processing for direct advertising purposes.
COOKIES AND THE RIGHT TO OBJECT TO DIRECT ADVERTISING
"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the content of a shopping cart in an online shop or a log-in status can be saved. "Permanent" or "persistent" refers to cookies that remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of "first-party cookies").
I can use temporary and permanent cookies and explain this in my data protection declaration.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that in this case not all functions of this online offer can be used.
DELETION OF DATA
The data processed by me will be deleted in accordance with Art. 17 and 18 DSGVO or their processing will be restricted. Unless expressly stated in this data protection declaration, the data stored by me will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
According to legal requirements in Germany, storage takes place in particular for 6 years in accordance with Section 257 (1) HGB (books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 (1) AO (books, records , management reports, accounting documents, commercial and business letters, documents relevant to taxation, etc.).
BUSINESS PROCESSING
In addition, I process
– Contract data (e.g. subject of the contract, term, customer category).
– Payment data (e.g. bank details, payment history)
from my customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
HOSTING
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offer.
In doing so, I or my hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer on the basis of our legitimate interests in making this online offer available efficiently and securely in accordance with Art. 6 Para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of order processing contract).
COLLECTION OF ACCESS DATA AND LOGFILES
I, or my hosting provider, collects data about every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Article 6 Paragraph 1 lit. The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .
Log file information is stored for a maximum of 7 days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.
PERFORMANCE OF CONTRACTUAL SERVICES
I process inventory data (e.g. names and addresses as well as contact details of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling my contractual obligations and services in accordance with Article 6 Paragraph 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.
When using my online services, I save the IP address and the time of the respective user action. The storage takes place on the basis of my legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue my claims or there is a legal obligation to do so in accordance with Article 6 (1) (c) GDPR.
ADMINISTRATION, FINANCIAL ACCOUNTING, OFFICE ORGANIZATION, CONTACT MANAGEMENT
I process data in the context of administrative tasks as well as organization, financial accounting and compliance with legal obligations, such as archiving. I process the same data that I process in the context of providing my contractual services. The basis of processing is Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain my business activities, perform my tasks and provide my services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information given in these processing activities.
I disclose or transmit data to the financial administration, consultants such as tax consultants or auditors as well as other fee offices and payment service providers.
Furthermore, on the basis of my business interests, I store information on suppliers, organizers and other business partners, e.g. for later contact. I store this mostly company-related data permanently.
BUSINESS ANALYZES AND MARKET RESEARCH
In order to operate my activity economically, to be able to recognize market trends, customer and user requests, I analyze the data I have on business transactions, contracts, inquiries, etc. I process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 Paragraph 1 lit. f. GDPR, whereby the persons concerned include customers, interested parties, business partners, visitors and users of the online offer.
The analyzes are carried out for the purpose of business evaluation
gene, marketing and market research. The analyzes serve to increase the user-friendliness, the optimization of my offer and the economic efficiency. The analyzes serve me alone and are not disclosed externally, unless they are anonymous analyzes with summarized values.
CONTACT
When contacting me (e.g. via contact form, e-mail, telephone or via social media), the information provided by the user is processed to process the contact request and its processing in accordance with Article 6 (1) (b) GDPR. User information can be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization.
COMMENTS AND CONTRIBUTIONS
If users leave comments or other contributions, their IP addresses will be stored for 7 days on the basis of legitimate interests within the meaning of Article 6 (1) (f) GDPR. This is for my safety if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, I can be prosecuted for the comment or contribution myself and am therefore interested in the identity of the author.
COMMENT SUBSCRIPTIONS
The follow-up comments can be subscribed to by users with their consent in accordance with Article 6 (1) (a) GDPR. Users will receive a confirmation email to verify that they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on the cancellation options. For the purpose of proving the user's consent, I save the time of registration along with the IP address of the user and delete this information if the user unsubscribes from the subscription.
You can cancel the receipt of the subscription at any time, i.e. revoke your consent. I can store the unsubscribed e-mail addresses for up to three years on the basis of legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.
INSTAGRAM
Within my online offer, functions and content of the Instagram service can be integrated, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This can include, for example, content such as images, videos or text and buttons with which users can express their liking for the content, the authors of the content or subscribe to our posts. If the users are members of the Instagram platform, Instagram can assign the above-mentioned content and functions to the user profiles there. Instagram privacy policy: http://instagram.com/about/legal/privacy/.